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«DEPARTMENT OF TOURISM STUDIES MBA (TOURISM) COURSE CURRICULUM SCHOOL OF MANAGEMENT PONDICHERRY UNIVERSITY The University The Pondicherry University ...»

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DEPARTMENT OF TOURISM STUDIES

MBA (TOURISM)

COURSE CURRICULUM

SCHOOL OF MANAGEMENT

PONDICHERRY UNIVERSITY

The University

The Pondicherry University (A Central University) was established by an Act of

Parliament in October 1985. The campus is spread over 780 acres of land rolling down to the

Bay of Bengal sea beach. The landscape is dotted by sprawling lawns, well nurtured gardens, picturesque road shapes, and lush green belt with eco-forest; an ecologist’s delight indeed! The tranquil setting makes Pondicherry University campus a unique one with exquisite natural beauty and serene sea shore that captures viewers’ imagination and provides an ideal atmosphere for learning. On the University Campus and its two extension centres at Karaikal and Andaman and Nicobar Islands, 13 Schools, 34 Departments and 12 Centres are situated with student strength increasing by the year. True to the national character, Pondicherry University has emerged as a choice destination for student not only from across the country but from abroad as well. The University is a member of the Association of Commonwealth Universities and signed MoU with several foreign Universities/ Institutions.

The School of Management The School of Management is the first School to be established in the University in the year 1986 and is one of the popular Schools of Excellence in the campus. The School offers five MBA Programs - MBA (General), MBA (Tourism Studies), MBA (Banking Technology), MBA (International Business) and MBA (Insurance) besides two closely related programs in Economics and Commerce. The mission of the school is to contribute to the development and enrichment of Management education relevant to the needs of the society through teaching, consultancy and research.

The Department of Tourism Studies The Department of Tourism Studies (DTS) (started of as Centre for Tourism Studies) was established in the 1991, as a nodal centre for advanced learning in tourism and allied disciplines with the seed financial grant from Ministry of Tourism and Civil Aviation, Government of India. Since ever, the Department has been offering Master of Tourism Administration (MTA), a two year program spread over four semesters with focus on hospitality and tourism. During the academic year 2003-2004, the MTA Program was rechristened as MBA (Tourism). Some of the alumni of the DTS have reached the middle and senior level managerial positions in multinational travel companies. Some have chosen to become educators and researchers while a few have opted to be entrepreneurs. The Department is a Permanent Association of the Travel Agents Association of India (TAAI). The Department is also an Institutional Member of Industry Associations like Indian Association of Tour Operators (IATO) and South Indian Hotels and Restaurants Association (SIHRA). It is also one of few Tourism Studies Departments in the country assisted by the University Grants Commission (UGC) at DRS – 1 level of SAP.

The Vision of the Department is to become an agent of change for principled, socially responsible and creative leadership in tourism by providing the highest quality education for present and future business and academic leaders, and advance the understanding and practice of Tourism Management through research and outreach.

The Mission The mission of the Department of Tourism Studies is to become an agent of change for principled, socially responsible and creative leadership in tourism by providing the highest quality education for present and future business and academic leaders and advance the understanding and practice of tourism management through research and outreach. We strive

towards inspiring people and enriching tourism management practice and leadership by:

• Designing distinctive programs which are relevant, contemporary and participative;

• Developing individuals personally as well as professionally;

• Promoting practical management skills alongside theoretical business knowledge;

• Generating research, both theoretical and actionable;

• Fostering a vibrant and entrepreneurial business culture; and

• Delivering solutions to the industry that are sustainable, responsible and pragmatic.

Academic programs

• Postgraduate Degree Program in Tourism Management (MBA- Tourism);

• Doctoral Program leading to the award of Ph.D. degree;

• Post-Graduate Diploma Program in Event management (an Add-on program); and

• Executive/ Faculty Development Programs in Tourism and allied fields.

For nearly two decades, the Department has been proactively supporting tourism industry grow by successfully transforming knowledge into action.

Salient Features The academic programs of the Department have been designed to provide theoretical knowledge as well as hands-on experience to the students in tourism and allied fields to equip them manage tourism at different levels and to harness its varied benefits.

Pedagogy: A unique blend of lectures, case studies, and other innovative instructional methods.

Curriculum: Comprehensive, rigorous and up-to-date curriculum specially designed to cater to the needs of the industry.





Evaluation: Emphasis on the continuous assessment of the learner Interdisciplinary Approach: Opportunity to opt for courses from other disciplines and Departments.

Classrooms: Well-equipped classrooms with modern multimedia teaching aids.

Industry Relations: Institute-industry interface, industrial visits and study tours.

Alumni Relations: Well–placed alumni participation and support in updating the Curriculum.

Wi-Fi enabled Campus: The University campus is enabled with Wi-Fi network.

Computer Lab: Computer lab with uninterrupted high speed internet connectivity.

Library: Extensive library resources with print and electronic journal databases.

Campus life: Vibrant campus life with ample opportunities for co/extracurricular activities.

Supporting Services:

Well maintained hostels for boys and girls; Financial assistance for deserving students;

Healthcare facilities with medical insurance; Sports and games, Separate gyms for both boys and girls, and other recreational facilities; free university bus transport within the campus, as well as to the day scholars who commute from the city and neighboring places; Bank, PostOffice, ATM, Health Centre, food-outlets, and other important amenities within the campus.

FACULTY PROFILE

–  –  –

Eligibility for admission into MBA (Tourism) Bachelor’s degree (10+2+3) in any discipline with 50 per cent or equivalent grade as recognized by Pondicherry University or as recognized by the UGC.

Selection Procedure Selection of students for the program is based on the performance in the entrance test conducted by the Pondicherry University. The entrance examination (two hours duration) consists of 100 objective type questions in four sections with 25 questions in each section.

–  –  –

Choice Based Credit System (CBCS) The MBA (Tourism) Degree program is offered through a unique ‘Choice Based Credit System’. Under Choice Based Credit System, subjects are classified into Hard Core and Soft Core Courses. Hard Core courses are compulsory. The students have a choice to select from among the list of Soft Core courses offered within the department and by other departments.

Evaluation and Award of Grades Weightage of marks: The weightage of marks between continuous Internal Assessment and End Semester Examination shall be 40 and 60 respectively.

Passing Minimum: A student is declared to have passed a given course only when he/she secures a minimum of 40 % marks in the End-Semester Examination and an aggregate of 50 % marks (both Internal and End-Semester Examination put together). There is no minimum passing marks for the internal assessment component.

Internal Assessment

Internal Assessment Component of 40 marks consists of the following:

–  –  –

Evaluation of End Semester Examination The answer scripts of the end Semester Examination shall be evaluated for a weightage of 60 marks. Evaluation is done by one external examiner and one internal examiner (course incharge) separately. The average of the marks awarded by both internal and external examiners will be taken for awarding the Grades. The list of external examiners shall be approved by the Dean, School of Management from a panel of examiners to be given by the course in-charge for each subject and the consolidated panel of examiners shall be forwarded to the Dean by the Head of the Department.

Comprehensive Viva-Voce Examination The End Semester Comprehensive Viva-Voce Examination shall carry a weightage of 50 marks and will be evaluated by two external examiners (one academician and one Practicing manager) and one internal examiner. The list of external examiners is to be approved by the Dean, School of Management from a panel of examiners to be submitted by the Head of the Department.

Summer Project Every student of MBA (Tourism) shall work on a project in any reputed Tourism and Travel organization for 6-8 weeks during summer vacation (May & June) under the guidance of a faculty member of the Department. Once guides are allotted to the students, the students should contact the respective guides periodically and get necessary guidance and feedback on the project work. At the end of the project period, each student shall make a presentation of his/her project work and shall submit a structured project report as approved by the Faculty Guide within 15 days from the date of the completion of the project period.

The Summer Project Report and Viva-Voce Examination will be evaluated by one external examiner and one internal examiner (respective faculty guide). The list of external examiners shall be approved by the Dean, School of Management from a panel of external examiners to be submitted by the Head of the Department. Summer Project Report will be valued for a weightage of 150 marks followed by Viva-Voce Examination for 50 marks (Total 200 marks). The summer project marks obtained by the students will be recorded in the marks statement issued to them in the third semester (along with the third semester marks).

Final Project Every Student of MBA (Tourism) shall carry out a project in any reputed Tourism and Travel organization for a period of 6-8 weeks during the second half of the Fourth Semester under the guidance of a Faculty Members in the Department. Once guides are allotted to the students, the students should contact the respective guides periodically and get necessary guidance. At the end of the project period, every student shall submit a structured project report as approved by the Faculty Guide within the period specified by the Department.

The Final Project Report and Viva-Voce Examination will be evaluated by one external examiner and one internal examiner (respective Faculty Guide). The list of external examiners is to be approved by the Dean, School of Management from a panel of external examiners to be submitted by the Head of the Department. Final Project Report will be valued for a weightage of 150 marks followed by Viva-Voce Examination for 50 marks (Total of 200 marks).

Semester end examination Question Paper Pattern The question paper pattern for each of the subjects for the End-Semester written

examination shall be as given below:

Part A: Ten short answer questions to be answered each carrying two (02) marks (two questions from each Unit). 10 X 2 = 20 marks.

–  –  –

Educational Tours Two educational tours: One short eco-tour of 5-7 days duration in the first year; and one long tour of 15-20 days duration in the second year is a compulsory component of the program. Both the tours will be organized with the approval from the appropriate authorities of the University. It is also resolved that at least two teachers of the department by rotation will accompany the students.

The short Eco-tour and the long tour have the weightage of two and three credits respectively. The students have to submit a comprehensive report on their first hand learning experience out of the exposure gained from the tours. The report could be on a particular Destination/Product/Experience/Adequacy or Inadequacies (a critical Analysis) usually encountered by a tourist at a particular destination/product.

Institute-Industry interface

The Department organizes every year an institute-industry interface event, called AKANKSHA in the month of February. The primary objective of this event is to build and nurture long term relationship with the industry and outside academic bodies. This is a huge event and about 25 experts from the industry and academics participate in various panel discussions on issues of contemporary relevance to the tourism and travel industry. The event spread over 2-3 days is organized by the students themselves with the inputs from the faculty and the university Administration.

Attendance Each student shall obtain 70 per cent attendance to be eligible for appearing for the End-Semester Examination.

Grading

–  –  –

TEXT BOOKS

1. Koontz & Weirich (2004), Management, McGraw – Hill, Tokyo, (Text Book).

REFERENCES

1. Richard.M Hodgets (1993), Management, Academic Press, New Jersy.

2. Hampton (1992), Management, McGraw – Hill, International Edition, Tokyo.

3. Stoner & Wankel (1999), Management, Prentice Hall India, New Delhi.

4. Peter F. Drucker (1987), Practice of Management, Pan Books, London, Reprint.

5. Peter F. Drucker (1983), Innovation and Entrepreneurship, Heinman, New York.

6. Virmani.B.R. (2006), The Challenges of Indian Management, Response books, New Delhi.

7. Important Business Magazines like: Business India, Business World and Fortune International.

8. Venkata Rao. Y (2010), Management Process and Organisational Behavior, Akansha Publications, New Delhi.

MBAT – 412: ECONOMICS FOR TOURISM Credits: 3 Objectives



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